There are two kinds of SEO optimisation services that provide guaranteed SEO service benefit. One is on-page optimisation and the other is the off-page optimisation. The on-page optimisation is a technique that includes all methods that optimise the on page content of the website whereas off-page optimisation includes techniques that are done off page and away from the main website.
The on-page techniques include writing unique content, creating page titles with descriptions of all pages on the website using keywords on which SEO people are targeting on.
All pages are required to be properly formatted with headings and sub headings. Use of images should be made on page. Images should be used such that they do not increase the loading time of the web pages. Along with this, images should be used that are not used anywhere along with ALT tags for each image that put you up on the web page.
There should be use of good URLS on each page. It should not be less than 255 characters and should have hyphens in between the keywords.
The pages should be categorised to help search engines and users. Use of breadcrumbs is another on page strategy that helps users to easily navigate inside the website. User sitemap is an HTML file that indicates the structure of the website. On the website, the structure should be such that from home page the user can directly access the sitemap.
Interlinking is another on-page technique that helps search engines. It is somewhat like creating a web. The important pages are also listed to the search engine along with letting the engine know of other pages. It is also one of the ways in which the time on site is increased.
Some of the prominent off-page methods include blog submission, article submission, directory submissions, forum postings, social bookmarking and press release submissions. It is imperative for all SEO companies in India to provide such eminent services that have both on-pages as well as off -page methods.
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